I have this song called “5AM,” and I was going to give it to one of the directors for AWGE. How did you initially connect with Rocky and start working with AWGE? One of the standout tracks on the album is “Doja” featuring ASAP Rocky. Sometimes fans can put artists in boxes, and it will be the same people complaining about wanting different stuff. It’ll gain whole new ones, and people will appreciate the sound that I showed. I made a whole different album, completely opposite of what they think. with, so when he drops this album, it’s going to be this specific style.” They’re like, “Okay, he makes this type of music that I f. They’re expecting a sound that they followed me for. You recently called Ethereal your 808s & Heartbreak album. It’ll gain whole new ones, and people will appreciate the sound that I showed.” “I made a whole different album, completely opposite of what they think. When fans hear it, they’re like, “Oh, that’s him.”
I’m myself every day, so when I make this music, it’s just me. Now the new fans are able to see that I’m diverse, and they can see what I can really do with my voice.ĭid you put any more pressure on yourself going into this project, knowing you have a bigger audience? How does dropping Ethereal feel, compared to when you released Beautiful Havoc in 2020? Some of these songs I’ve had for a year, so to see the reaction feels good. I’ve been holding onto these songs for a long time, so now people can actually hear what I was doing over the months. $not has worked closely with ASAP Rocky and AWGE. We caught up with $not to talk about the making of Ethereal, working closely with ASAP Rocky and AWGE, and why he believes the new school of SoundCloud rappers has surpassed his generation. The album’s sequencing creates a rollercoaster of emotions, and $not intentionally avoided giving Ethereal an overarching theme, because he wanted to experiment with new melodies while also giving fans some songs he’s had in the vault for months.
The first three songs find $not sullenly crooning in My World (Intro), only to nosedive into mosh pits on Doja and soberingly jerking listeners back to reality on Blue Moon. $not describes Ethereal as his 808s & Heartbreak-type album because it doesn’t sound like any of his previous projects, and he believes it will force his OG fans to get accustomed to hearing a different style of music from him.īoasting features from ASAP Rocky, Joey Badass, Trippie Redd, and more, Ethereal reflects the ebbs and flows of life. Go to any $not show, and you’ll find crowds of kids in their late teens and early 20s, raging in mosh pits. (“I don’t keep my hoodie up like you see on the internet all the time,” he points out.)Įven though he doesn’t share the ins and outs of his daily life on social media, it hasn’t made his fans any less loyal. None of that shit matters.” He says he’s thankful for the internet for helping him buy the home, but he also recognizes that it can just as easily be taken away by oversharing and letting people know too much about himself. “I keep the internet and my real life completely separate,” he explains. Speaking with Complex over the phone after the release of his new album, Ethereal, the hooded rapper reveals one of his top priorities right now is maintaining a distinct separation between social media and real life, no matter how much notoriety he’s acquired over the last year.Įven a milestone like recently purchasing a home is something he has no desire to share with the world. One thing he prides himself on is his privacy. * The Sparks Brothers: Amazing love letter to the best band you've never heard of * Ka圜yy is a new star from the school of Kanye West * Happier Than Ever: Billie Eilish's second album showcases her musical literacy * Grammy nominations 2022: Olivia Rodrigo makes splash, and it's Taylor vs.
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